The history of Carlsberg beer began in 1847. Carlsberg is an iconic brand, world famous for its excellent taste and quality. Carlsberg supports football across the globe, being a partner of national football teams of Denmark, England, Ireland, Serbia and Bulgaria, as well as football clubs such as Liverpool FC, Arsenal FC, Tottenham Hotspur, West Ham, Hamburg SV, Herta Berlin, FC St. Pauli, FC Porto, FC Copenhagen. Since 1988, Carlsberg has sponsored UEFA European Football Championship. In 2013, Carlsberg Group and the English Premier League signed a three-year sponsorship agreement, making Carlsberg the official beer of the Barclays Premier League.



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