Renaming of the company is the final stage of enterprise integration into the international group Carlsberg.
This year the changes connected with the renaming into Carlsberg Ukraine will apply to all external identifiers of the company — email adresses, corporate attributes as well as positioning among consumers and customers. The company's corporate website has been also updated and its new address is www.carlsbergukraine.com. It is planned that in 2012 the legal procedure of renaming will be completed.
We would like to remind that the integration of the company "Slavutich" into the international group Carlsberg started in April 2008. Then it was announced that the scheme of transaction between the Danish company Carlsberg Group and the Dutch group Heineken on purchasing business of the British company Scottish & Newcastle (S&N) comes into force. Under the agreement, 50% of BBH's shares which formerly belonged to S&N moved to Carlsberg Group, the owner of the rest part of assets of Baltic Beverages Holding. As a result, the company "Slavutich" which was part of BBH joined Carlsberg Group.
Peter Chernyshov, Chief Executive at Carlsberg Ukraine: "Renaming will complete the large scale process of integration, which has been taking place for several years. We expect that it will create new opportunities for strengthening the company's image among consumers as well as among partners and potential employees."