In 2011 Carlsberg Group reduced its energy consumption by 9,3%, and water consumption — by 5,6%. Besides, CO2 emissions fell by 8,3% in the reporting period.
2011 was a defining year for Carlsberg Group in terms of Corporate Social Responsibility (CSR) programs implementation in the eight directions: “Environment”, “Responsible drinking”, “Community engagement”, “Marketing communications”, “Labour and human rights”, “Health & safety”, “Business ethics”, and “Responsible sourcing”.
For the highest results of environmental programs among global brewers Carlsberg Group was included in the top five companies in the Newsweek Green 2011 rankings.
Janda Campos Vice President Corporate Social Responsibility and Public Affairs, Carlsberg Group, says: “We are pleased with the progress we are making in terms of integrating CSR throughout the value chain. We understand that our long term success depends not only on growing, but growing responsibly. 2011 saw us reach some significant milestones across many of our local markets.”
One more important event for Carlsberg Group in 2011 was investment in a Waste Water Recovery Plant for its Hyderabad Brewery (India), the expected annual savings on water from the plant is expected to be 58,5 million l. At the same time the Carlsberg Brewery in Guangdong (Huizhou, China) reduced CO2 emissions by around 35% by the introduction of steam from boilers that are powered by biomass.
Although investing in new assets to assist with improving its environmental management and training its workforce appropriately are necessary prerequisites for success, Campos points out that environmental responsibility does not stop when you go beyond the front gates of Carlsberg's breweries: “While Carlsberg can take certain steps to reduce its environmental impact, it is clear that a large proportion of our products' carbon footprint is related to the production of products bought from suppliers such as packaging. In early 2011, in order to get better visibility on how to reduce the overall carbon footprint, our UK business introduced the Carlsberg Environmental Community and invited some of its biggest suppliers to join the Community, and work in partnership on ways to reduce carbon in the supply chain. The results are already impressive with Carlsberg UK achieving a 22% reduction in carbon emissions in 2011, compared to the previous year. Also, the Carlsberg Environmental Community is a pilot program for the Carlsberg Group.”
Carlsberg's Swiss business, local market leader Feldschlösschen brewery, now offers its customers the option of a CO2-neutral delivery. If a customer decides to go for the new service, the Feldschlösschen's logistics department identifies for them the CO2 emissions linked to the delivery process. The emissions calculated this way will subsequently be offset with CO2 credits. The income from these credits is then invested in climate protection projects.
As regards environmental management, Carlsberg focuses on three key areas — water, energy and emissions, and packaging — where it believes it can make a real difference.
The company has previously targeted waste management. Carlsberg is now committed to reducing the amount of packaging it uses in the production. While distributing its products, the company promotes reuse and recycling of packaging material.
Janda Campos concludes: “There are actions behind our words. To give you an example, a thorough water risk assessment was carried out at all our production sites during 2011 and while the overall results are very reassuring, action plans have been drawn up where necessary. 2011 was a turning point for us and we are well on track to achieve our 2013 targets.”