Successful, stable, and profitable - these are the distinctive features that should be inherent in modern business. And among other things, business should be dynamic. Do you remember the words from L. Carroll's book about Alice, "it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast!'
This phrase can fully be applied to today's business realities, however with a small addition - now it is important not only to run (read "grow") but to do it with all responsibility, thinking about how your decisions and actions will affect the society, environment, and, finally, your future. One of the strategic principles of our company is "The battle is won by the quick rather than by the big!" Indeed, Carlsberg Ukraine strives to grow quickly, efficiently and... responsibly.
Our approach to Corporate social responsibility sounds like Growth responsibly which is an integral part of the company's strategy and it is tightly integrated into its activity.
The long-term success of our company is caused in many respects by the corporate principles. One of the social areas of Carlsberg Ukraine is concern for the society. The company is aware of its impact on the communities in which it operates, and undertakes the obligation to make a positive contribution to their development.
As a manufacturer, Carlsberg Ukraine pays great attention to the protection of environment that is why we prefer "green" technologies. So, for many years, the company uses recyclable glass bottles. For example, in 2010, 400 million bottles were reused. One of the latest environmental initiatives of the company is the construction of waste water treatment facilities, which made it possible to cut down the consumption of natural gas by 12% - 15% and significantly reduce CO2 emissions into the environment.
At Carlsberg, we aspire to become better every day. We move forward. We grow up. But it is important that we grow responsibly.